Analyzing Chinese Customers’ Switching Intention of Smartphone Brands: Integrating the Push-Pull-Mooring Framework

The effects of Push-pull-mooring on the Switching Model for Social Network sites Migration

Although the number of users has been growing exponentially in SNSs, some SNSs are facing a financial crisis and might be shut down in the near future. Therefore, understand users' incentives to switch to another SNS has great influence on operators' business performance. The study extended "Push-Pull-Mooring" migratory theory to explain the switching behaviors of users in SNS. Structural equat...

A New Zero-Voltage-Switching Push-Pull Converter

A soft switching three-transistor push-pull(TTPP)converter is proposed in this paper. The 3rd transistor is inserted in the primary side of a traditional push-pull converter. Two primitive transistors can achieve zero-voltage-switching (ZVS) easily under a wide load range, the 3rd transistor can also realize zero-voltage-switching assisted by leakage inductance. The rated voltage of the 3rd tra...

Examining User Switch between Mobile Stores: A Push-Pull-Mooring Perspective

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Exploring the notion of information push and pull with respect to the user intention and disruption

Push Vs . Pull : the Case

Purchase shares of major national-brands in consumer packaged-goods industries vary substantially across stores, both between markets and within markets. This paper measures the extent to which this variation in national-brand purchase shares depends on store-specific supply decisions, which are traditionally within the purview of trade marketing. We first demonstrate the extent to which purcha...